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Tourism trends: lifestyle developments and the links to solo tourism.

Leith, Craig


Craig Leith


The purpose of this paper is to propose drivers that may impact the development of solo tourism in the near future. This paper identifies and briefly examines four key factors that, it is suggested, will be significant in solo tourism in the near future. It is proposed that future solo tourism will be increasingly fragmented based on the desires, living circumstances and motivations of the individual. A key element will be the level of solitude or controlled or uncontrolled companionship that the individual desires. Three possible personas of the future solo tourist are highlighted. Solo tourism is currently under researched, and this paper provides a starting point in looking specifically at the varying motivations and behaviours of the solo tourist.


LEITH, C. 2020. Tourism trends: lifestyle developments and the links to solo tourism. Journal of tourism futures [online], 6(3), pages 251-255. Available from:

Journal Article Type Article
Acceptance Date Jan 6, 2020
Online Publication Date Mar 28, 2020
Publication Date Dec 31, 2020
Deposit Date Mar 30, 2020
Publicly Available Date Mar 30, 2020
Journal Journal of Tourism Futures
Print ISSN 2055-5911
Electronic ISSN 2055-592X
Publisher Emerald
Peer Reviewed Peer Reviewed
Volume 6
Issue 3
Pages 251-255
Keywords Stigma; Companionship; Digital anchor; Solitude; Solo-tourism; Lifestyles
Public URL


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