Effects of official versus online review ratings.
(2021)
Journal Article
GHIMIRE, B., SHANAEV, S. and LIN, Z. 2022. Effects of official versus online review ratings. Annals of tourism research [online], 92, article number 103247. Available from: https://doi.org/10.1016/j.annals.2021.103247
The rating systems of tourism and hospitality services are instrumental for both businesses and consumers. Businesses use them to determine their promotion and pricing strategies, while consumers rely on them to make an informed decision. These syste... Read More about Effects of official versus online review ratings..