All Outputs (2)

Information behaviour in high risk decision making: study of international postgraduates. (2022)
Journal Article
MCNICHOLAS, C. and MARCELLA, R. 2022. Information behaviour in high risk decision making: study of international postgraduates. Journal of information science [online], Online First. Available from: https://doi.org/10.1177/01655515221124080

This article explores the role of information in high risk consumer decision making. Forty-two qualitative interviews were undertaken with international non-EU postgraduates when making the high risk decision to study in a UK Business School. Prospec... Read More about Information behaviour in high risk decision making: study of international postgraduates..

An interactive decision-making model of international postgraduate student course choice. (2022)
Journal Article
MCNICHOLAS, C. and MARCELLA, R. [2022]. An interactive decision-making model of international postgraduate student course choice. Journal of marketing for higher education [online], Latest Articles. Available from: https://doi.org/10.1080/08841241.2022.2076276

This paper explores the decision-making process of international non-EU postgraduates when choosing a qualification from a UK business school and proposes a new model which reflects the iterative, cyclical and continuous nature of the process. The de... Read More about An interactive decision-making model of international postgraduate student course choice..