In search of digital marketing communications success: the case of oil and gas industry B2B SMEs.
(2018)
Thesis
SETKUTE, J. 2018. In search of digital marketing communications success: the case of oil and gas industry B2B SMEs. Robert Gordon University [online], PhD thesis. Available from: https://openair.rgu.ac.uk
The focus of this study is the use and role of digital marketing communications (DMC) among B2B SMEs in the oil and gas industry. In order to understand the role of DMC, which is described as the use of DMC channels, such as website, social media, e-... Read More about In search of digital marketing communications success: the case of oil and gas industry B2B SMEs..