Creative practice, collaboration and industry engagement: greater than the sum of their parts: 10 years of collaborative curriculum development and delivery: the launch of the digital marketing subject discipline and the development of the "Inverted T Curriculum".
(2024)
Journal Article
PIRIE, E. and KEENAN, J. [2025]. Creative practice, collaboration and industry engagement: greater than the sum of their parts: 10 years of collaborative curriculum development and delivery: the launch of the digital marketing subject discipline and the development of the "Inverted T Curriculum". Journal of perspectives in applied academic practice [online], (accepted).
This case study evaluates the 10-year evolution of the Digital Marketing subject discipline within Robert Gordon University (RGU), reflecting on how collaborative and creative practice was embedded throughout the subject area and beyond; the impact o... Read More about Creative practice, collaboration and industry engagement: greater than the sum of their parts: 10 years of collaborative curriculum development and delivery: the launch of the digital marketing subject discipline and the development of the "Inverted T Curriculum"..