All Outputs (3)

A critical evaluation of the impact coaching and mentoring has on the walking spinal community's behavioural change and motivations to being physically active. (2023)
Thesis
FOWLER, G. 2023. A critical evaluation of the impact coaching and mentoring has on the walking spinal community's behavioural change and motivations to being physically active. Robert Gordon University, PhD thesis. Hosted on OpenAIR [online]. Available from: https://doi.org/10.48526/rgu-wt-2270792

This study explores the impact coaching and mentoring have on the Walking Spinal Community's (WSC) behavioural change and motivations to being physically active. A sub-set of the spinal community, this specific population is partly overlooked due to... Read More about A critical evaluation of the impact coaching and mentoring has on the walking spinal community's behavioural change and motivations to being physically active..

Gift-giving of toys from adults to children. (2015)
Thesis
BREMNER, P.A.M. 2015. Gift-giving of toys from adults to children. Robert Gordon University, PhD thesis.

The focus of this study is the consumer behaviour habits of adults giving of toys to children aged 11 and under as gifts. It is borne out of a need to understand why adults buy gifts for children adding to the issues on consumption practices and mate... Read More about Gift-giving of toys from adults to children..

Bookselling culture and consumer behaviour: marketing strategies and responses in traditional and online environments. (2008)
Thesis
LAING, A.F. 2008. Bookselling culture and consumer behaviour: marketing strategies and responses in traditional and online environments. Robert Gordon University, PhD thesis.

This research examines the implementation of marketing both by chain and online booksellers, and consumer responses to this marketing and a reading of the current trade press revealed calls for research into consumer wants and needs (Watson, 2002; Ho... Read More about Bookselling culture and consumer behaviour: marketing strategies and responses in traditional and online environments..