Consumer behaviour in online shopping - understanding the role of regulatory focus.
(2013)
Thesis
ATOROUGH, P. 2013. Consumer behaviour in online shopping - understanding the role of regulatory focus. Robert Gordon University, PhD thesis.
The behaviour of consumers on the Internet is increasingly a focus of marketing research. In particular, consumers behaviour in online shopping, from adoption motivation to post-usage behaviour, has become a major focus of research in the field of ma... Read More about Consumer behaviour in online shopping - understanding the role of regulatory focus..