Willingness to switch to cultured meat: insights from UAE Muslim consumers.
(2025)
Journal Article
SIA, J., WOOD, B., NG, P.Y. and LING, A. [2025]. Willingness to switch to cultured meat: insights from UAE Muslim consumers. Journal of Islamic marketing [online], (accepted).
The purpose of this paper, which is focused on a Muslim consumer sample's willingness to switch from natural to cultured meat, is threefold: (1) To investigate the internal environmental locus of control (INELOC) 'types' as antecedents on perceived b... Read More about Willingness to switch to cultured meat: insights from UAE Muslim consumers..