All Outputs (3)

Information behaviour in high risk decision making: study of international postgraduates. (2022)
Journal Article
MCNICHOLAS, C. and MARCELLA, R. 2022. Information behaviour in high risk decision making: study of international postgraduates. Journal of information science [online], Online First. Available from: https://doi.org/10.1177/01655515221124080

This article explores the role of information in high risk consumer decision making. Forty-two qualitative interviews were undertaken with international non-EU postgraduates when making the high risk decision to study in a UK Business School. Prospec... Read More about Information behaviour in high risk decision making: study of international postgraduates..

An interactive decision-making model of international postgraduate student course choice. (2022)
Journal Article
MCNICHOLAS, C. and MARCELLA, R. [2022]. An interactive decision-making model of international postgraduate student course choice. Journal of marketing for higher education [online], Latest Articles. Available from: https://doi.org/10.1080/08841241.2022.2076276

This paper explores the decision-making process of international non-EU postgraduates when choosing a qualification from a UK business school and proposes a new model which reflects the iterative, cyclical and continuous nature of the process. The de... Read More about An interactive decision-making model of international postgraduate student course choice..

Purposive and non-purposive information behaviour on Instagram. (2022)
Journal Article
MARCELLA-HOOD, M. and MARCELLA, R. 2023. Purposive and non-purposive information behaviour on Instagram. Journal of librarianship and information science [online], 55(3), pages 634-657. Available from: https://doi.org/10.1177/09610006221097974

User information behaviour on Instagram was explored via 274 responses to an online survey. Instagram is recognised as a powerful visual platform and consistently reports high engagement statistics across its variety of users. Research on Instagram t... Read More about Purposive and non-purposive information behaviour on Instagram..