All Outputs (4)

Industry 4.0: the impact of strategic leadership behaviour on organisational response to the adoption of technological innovation. (2022)
Thesis
MORGAN, L.R.W. 2022. Industry 4.0: the impact of strategic leadership behaviour on organisational response to the adoption of technological innovation. Robert Gordon University, DBA thesis. Hosted on OpenAIR [online]. Available from: https://doi.org/10.48526/rgu-wt-1987878

The rapid development and cross-interaction between emerging technologies is called Industry 4.0, and it is being called the Fourth Industrial Revolution. Organisational leaders are seeking to understand how to lead their firms to benefit from the op... Read More about Industry 4.0: the impact of strategic leadership behaviour on organisational response to the adoption of technological innovation..

Information behaviour in high risk decision making: study of international postgraduates. (2022)
Journal Article
MCNICHOLAS, C. and MARCELLA, R. 2022. Information behaviour in high risk decision making: study of international postgraduates. Journal of information science [online], Online First. Available from: https://doi.org/10.1177/01655515221124080

This article explores the role of information in high risk consumer decision making. Forty-two qualitative interviews were undertaken with international non-EU postgraduates when making the high risk decision to study in a UK Business School. Prospec... Read More about Information behaviour in high risk decision making: study of international postgraduates..

An interactive decision-making model of international postgraduate student course choice. (2022)
Journal Article
MCNICHOLAS, C. and MARCELLA, R. [2022]. An interactive decision-making model of international postgraduate student course choice. Journal of marketing for higher education [online], Latest Articles. Available from: https://doi.org/10.1080/08841241.2022.2076276

This paper explores the decision-making process of international non-EU postgraduates when choosing a qualification from a UK business school and proposes a new model which reflects the iterative, cyclical and continuous nature of the process. The de... Read More about An interactive decision-making model of international postgraduate student course choice..

Purposive and non-purposive information behaviour on Instagram. (2022)
Journal Article
MARCELLA-HOOD, M. and MARCELLA, R. 2023. Purposive and non-purposive information behaviour on Instagram. Journal of librarianship and information science [online], 55(3), pages 634-657. Available from: https://doi.org/10.1177/09610006221097974

User information behaviour on Instagram was explored via 274 responses to an online survey. Instagram is recognised as a powerful visual platform and consistently reports high engagement statistics across its variety of users. Research on Instagram t... Read More about Purposive and non-purposive information behaviour on Instagram..