All Outputs (11)

Creative practice, collaboration and industry engagement: the launch of the digital marketing subject discipline and the development of the "Inverted T Curriculum". (2025)
Journal Article
PIRIE, E. and KEENAN, J. 2025. Creative practice, collaboration and industry engagement: the launch of the digital marketing subject discipline and the development of the "Inverted T Curriculum". Journal of perspectives in applied academic practice [online], 13(1), pages 250-265. Available from: https://doi.org/10.56433/6768gq50

This case study evaluates the 10-year evolution of the Digital Marketing subject discipline within Robert Gordon University (RGU), reflecting on how collaborative and creative practice was embedded throughout the subject area and beyond; the impact o... Read More about Creative practice, collaboration and industry engagement: the launch of the digital marketing subject discipline and the development of the "Inverted T Curriculum"..

Enhancing entrepreneurial skills through creativity, diversity and collaborative online international learning. (2025)
Journal Article
PIRIE, E., CRAWFORD, I., PIRIE, T., RICHARDSON, C. and SPADAFORA, A. 2025. Enhancing entrepreneurial skills through creativity, diversity and collaborative online international learning. Journal of perspectives in applied academic practice [online], 13(1), pages 21-34. Available from: https://doi.org/10.56433/664naq79

This paper evaluates staff and students' perspectives of an entrepreneurial Collaborative Online International Learning (COIL) project, which examined students' creative thinking and practice whilst working across three different countries, instituti... Read More about Enhancing entrepreneurial skills through creativity, diversity and collaborative online international learning..

Exploring knowledge and perceptions of level learning outcomes and meta-skills in a creative business school context. (2024)
Journal Article
BREMNER, P.A.M., PIRIE, E., MARCELLA-HOOD, M. and SINGLETON, A. 2024. Exploring knowledge and perceptions of level learning outcomes and meta-skills in a creative business school context. GILE journal of skills development [online], 4(2), pages 3-18. https://doi.org/10.52398/gjsd.2024.v4.i2.pp3-18

Much has been written about the necessity for graduates to be aware of their skill set and transferability for the workplace. Degree programmes in Scotland have long relied on guidance from the Quality Assurance Agency (QAA) on the taxonomy or wordin... Read More about Exploring knowledge and perceptions of level learning outcomes and meta-skills in a creative business school context..

Telling the story, of telling the story ... of telling the story. (2024)
Presentation / Conference Contribution
REID, P., PIRIE, E. and IRONSIDE, R. 2024. Telling the story, of telling the story ... of telling the story. Presented at the "Telling the story, of telling the story ... of telling the story" workshop, 29 May 2024, Aberdeen, UK.

This is a workshop held within RGU by Peter Reid, Elliot Pirie and Rachael Ironside. The presenters discuss their recent publication, "Telling the story of telling the story: capturing intangible heritage storytelling on the origins of malt whisky in... Read More about Telling the story, of telling the story ... of telling the story..

The trials and triumphs of running cross-year experiential modules: blending theory and practice to advance student professional development and academic practice. (2023)
Journal Article
VICKERS, B., PIRIE, E. and REID, C. 2023. The trials and triumphs of running cross-year experiential modules: blending theory and practice to advance student professional development and academic practice. Journal of perspectives in applied academic practice [online], 11(3), pages 153-166. Available from: https://doi.org/10.56433/jpaap.v11i3.590

This paper aims to evaluate the impact of two innovative cross-year experiential modules, operated jointly between undergraduate Stages 3 and 4, on the professional development of students and the advancement of academic practice at Robert Gordon Uni... Read More about The trials and triumphs of running cross-year experiential modules: blending theory and practice to advance student professional development and academic practice..

Telling the story of telling the story: capturing intangible heritage storytelling on the origins of malt whisky in the Cabrach. (2023)
Journal Article
REID, P.H., PIRIE, E. and IRONSIDE, R. 2024. Telling the story of telling the story: capturing intangible heritage storytelling on the origins of malt whisky in the Cabrach. Journal of documentation [online], 80(2), pages 508-532. Available from: https://doi.org/10.1108/JD-06-2023-0106

This research explored the storytelling (collection, curation, and use) in the Cabrach, a remote Scottish glen. The aim of the research was to capture the methodological process of storytelling and curation of heritage knowledge through the lens of t... Read More about Telling the story of telling the story: capturing intangible heritage storytelling on the origins of malt whisky in the Cabrach..

A critical evaluation of the impact coaching and mentoring has on the walking spinal community's behavioural change and motivations to being physically active. (2023)
Thesis
FOWLER, G. 2023. A critical evaluation of the impact coaching and mentoring has on the walking spinal community's behavioural change and motivations to being physically active. Robert Gordon University, PhD thesis. Hosted on OpenAIR [online]. Available from: https://doi.org/10.48526/rgu-wt-2270792

This study explores the impact coaching and mentoring have on the Walking Spinal Community's (WSC) behavioural change and motivations to being physically active. A sub-set of the spinal community, this specific population is partly overlooked due to... Read More about A critical evaluation of the impact coaching and mentoring has on the walking spinal community's behavioural change and motivations to being physically active..

It feels real: events management and online experiential-learning in COVID-19. (2023)
Journal Article
GOLDIE, K., IRONSIDE, R. and PIRIE, E. 2023. It feels real: events management and online experiential-learning in COVID-19. Distance education [online], 44(2), pages 230-245. Available from: https://doi.org/10.1080/01587919.2023.2198490

This paper examines the experience of students transitioning between online and in-person live event projects during the COVID-19 pandemic. Drawing upon longitudinal qualitative data collected over a 3-year period, we explored how students perceived... Read More about It feels real: events management and online experiential-learning in COVID-19..

Home-based learning (HBL) in higher education post COVID: an analysis from staff and student perspectives. (2022)
Journal Article
CONNON, N. and PIRIE, E. 2022. Home-based learning (HBL) in higher education post-COVID: an analysis from staff and student perspectives. Journal of innovation in polytechnic education [online], 4(1): practical innovation: beyond COVID, pages 45-50. Available from: https://jipe.ca/index.php/jipe/article/view/107/51

The purpose of this work is to analyze the impact of COVID-19 on teaching methods, focusing on the Home-Based Learning approaches (HBL) utilized at short notice to support students at the Robert Gordon University in Scotland. Building on the themes d... Read More about Home-based learning (HBL) in higher education post COVID: an analysis from staff and student perspectives..

I've got a feeling: the effect of haptic information on the preferred location of purchase of guitars and stringed wooden instruments. (2017)
Thesis
PIRIE, E. 2017. I've got a feeling: the effect of haptic information on the preferred location of purchase of guitars and stringed wooden instruments. Robert Gordon University, PhD thesis.

This thesis develops technology adoption and sensory information literatures through an evaluation of antecedents to consumers purchase location intention of Musical Instruments (MI). With the unique factor of instrument heterogeneity MI e-retail sal... Read More about I've got a feeling: the effect of haptic information on the preferred location of purchase of guitars and stringed wooden instruments..

2+2=3? A comparative study of academic attainment between FE to HE articulating students and their HE only counterparts. (2015)
Presentation / Conference Contribution
PIRIE, E. and LEITH, C. 2015. 2+2=3? A comparative study of academic attainment between FE to HE articulating students and their HE only counterparts. Presented at 2nd International conference on Enhancement and innovation in higher education 2015: student transitions, 9-11 June 2015, Glasgow, UK.

This study focuses on a '2+2' agreement between Robert Gordon University and several Scottish Further Education providers and tracks the progress of undergraduate students studying Events Management. The main aim of the study has been to analyse the... Read More about 2+2=3? A comparative study of academic attainment between FE to HE articulating students and their HE only counterparts..