Perceiving and using genre by form: an eye-tracking study.
(2010)
Journal Article
CLARK, M., RUTHVEN, I. and HOLT, P.O'B. 2010. Perceiving and using genre by form: an eye-tracking study. Libri [online], 60(3), pages 268-280. Available from: https://doi.org/10.1515/libr.2010.023
This paper reports on an approach to the analysis of genre recognition using eye-tracking. The researchers focused on eight different types of e-mail, such as calls for papers, newsletters and spam, which were chosen to represent different genres. Th... Read More about Perceiving and using genre by form: an eye-tracking study..