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The role of information in postgraduates' decision-making cycle. (2020)
Thesis
MCNICHOLAS, C. 2020. The role of information in postgraduates' decision-making cycle. Robert Gordon University [online], PhD thesis. Available from: https://openair.rgu.ac.uk

The global market for international postgraduate students is becoming increasingly competitive as more institutions offer Masters level courses and universities need to increase revenues. The UK Government and universities want to stop the declining... Read More about The role of information in postgraduates' decision-making cycle..

Making records ready: responding to the Scottish child abuse inquiry. (2018)
Thesis
ANDERSON, C.E. 2018. Making records ready: responding to the Scottish child abuse inquiry. Robert Gordon University [online], DInfSci thesis. Available from: https://openair.rgu.ac.uk

This study charts and describes, within a live and emergent environment, how a large organisation responded to the requirements of the Scottish child abuse inquiry. Using action research and a records continuum perspective, the study explores the rol... Read More about Making records ready: responding to the Scottish child abuse inquiry..

Bookselling culture and consumer behaviour: marketing strategies and responses in traditional and online environments. (2008)
Thesis
LAING, A.F. 2008. Bookselling culture and consumer behaviour: marketing strategies and responses in traditional and online environments. Robert Gordon University, PhD thesis.

This research examines the implementation of marketing both by chain and online booksellers, and consumer responses to this marketing and a reading of the current trade press revealed calls for research into consumer wants and needs (Watson, 2002; Ho... Read More about Bookselling culture and consumer behaviour: marketing strategies and responses in traditional and online environments..