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All Outputs (11)

I've got a feeling: the effect of haptic information on the preferred location of purchase of guitars and stringed wooden instruments. (2017)
Thesis
PIRIE, E. 2017. I've got a feeling: the effect of haptic information on the preferred location of purchase of guitars and stringed wooden instruments. Robert Gordon University, PhD thesis.

This thesis develops technology adoption and sensory information literatures through an evaluation of antecedents to consumers purchase location intention of Musical Instruments (MI). With the unique factor of instrument heterogeneity MI e-retail sal... Read More about I've got a feeling: the effect of haptic information on the preferred location of purchase of guitars and stringed wooden instruments..

The direct and mediated effects of customer relationship management (CRM) systems usage as service delivery channels on consumer buying behaviour: an empirical appraisal of the context of the Nigerian banking industry. (2016)
Thesis
OMOGE, A.P. 2016. The direct and mediated effects of customer relationship management (CRM) systems usage as service delivery channels on consumer buying behaviour: an empirical appraisal of the context of the Nigerian banking industry. Robert Gordon University, PhD thesis.

Ample evidence from the literature suggests that in recent years, banks have been heavily investing in customer relationship management (CRM) systems. The reasons for this are traced to banks' emergent need to gain and sustain competitive advantage t... Read More about The direct and mediated effects of customer relationship management (CRM) systems usage as service delivery channels on consumer buying behaviour: an empirical appraisal of the context of the Nigerian banking industry..

The influencing effect of socialization agents on male children's sportswear choice decisions: a study of 8-11 year old male reactions to mother versus peers. (2014)
Thesis
MACKIE, G. 2014. The influencing effect of socialization agents on male children's sportswear choice decisions: a study of 8-11 year old male reactions to mother versus peers. Robert Gordon University, PhD thesis.

Academics, educationalists and parents have all expressed increasing concern about targeting and marketing towards children, particularly to those within the age group of eight to thirteen, and identified as tweenagers. Through an analysis of the lit... Read More about The influencing effect of socialization agents on male children's sportswear choice decisions: a study of 8-11 year old male reactions to mother versus peers..

Consumer behaviour in online shopping - understanding the role of regulatory focus. (2013)
Thesis
ATOROUGH, P. 2013. Consumer behaviour in online shopping - understanding the role of regulatory focus. Robert Gordon University, PhD thesis.

The behaviour of consumers on the Internet is increasingly a focus of marketing research. In particular, consumers behaviour in online shopping, from adoption motivation to post-usage behaviour, has become a major focus of research in the field of ma... Read More about Consumer behaviour in online shopping - understanding the role of regulatory focus..

The international competitiveness of Malta as a tourist destination. (2011)
Thesis
AZZOPARDI, E. 2011. The international competitiveness of Malta as a tourist destination. Robert Gordon University, DBA thesis.

Many small islands depend on sustainable tourism to attain long term economic prosperity and well-being for their citizens. As they become more dependent on tourism for their growth, they are more concerned with improving their competitiveness to ada... Read More about The international competitiveness of Malta as a tourist destination..

Scottish country of origin: its role and value in the identities of Scottish premium/luxury brands. (2010)
Thesis
HAMILTON, M. 2010. Scottish country of origin: its role and value in the identities of Scottish premium/luxury brands. Robert Gordon University, PhD thesis.

The focus of this study is the role and function of country of origin (COO) in the creation and communication of the brand identities of Scottish premium/luxury brands. It applies the identity concept which is well developed in the branding literatur... Read More about Scottish country of origin: its role and value in the identities of Scottish premium/luxury brands..

The role of market orientation in developing and sustaining market relationships: an empirical study in Taiwan. (2008)
Thesis
TING, S. 2008. The role of market orientation in developing and sustaining market relationships: an empirical study in Taiwan. Robert Gordon University, PhD thesis.

Significant work has taken place in the development of our understanding of business dyadic relationships but much work remains to be done in determining the antecedents, particularly our understanding of cultural contexts. This research aims to add... Read More about The role of market orientation in developing and sustaining market relationships: an empirical study in Taiwan..

Auditor-client relationships: an assessment of relationship quality. (2008)
Thesis
BELOUCIF, A. 2008. Auditor-client relationships: an assessment of relationship quality. Robert Gordon University, PhD thesis.

Corporate failures and financial scandals are not a phenomenon of the 21st century. In the 1990s, the British economy witnessed the collapse of some well-known companies such as Polly Peck, Sock Shop, Coloroll, BCCI, Maxwell Group, etc. In the US, th... Read More about Auditor-client relationships: an assessment of relationship quality..

The impact of relationship selling on the sales force control function. (2008)
Thesis
LEMMENS, R. 2008. The impact of relationship selling on the sales force control function. Robert Gordon University, PhD thesis.

Sales management control and sales force performance has received substantial attention by researchers in the past decades. Researchers have been investigating the construct of sales control, its antecedents and its consequences on both the individua... Read More about The impact of relationship selling on the sales force control function..

Factors impacting on technology acceptance for the micro/SME electronics retailer. (2007)
Thesis
CONNON, N.G. 2007. Factors impacting on technology acceptance for the micro/SME electronics retailer. Robert Gordon University, PhD thesis.

The UK micro/SME (known here as SME) retail sector is very important to the economic well being of the country. Its ability to generate jobs as well as income makes it a key part of the drive towards economic growth, and as such it is supported by go... Read More about Factors impacting on technology acceptance for the micro/SME electronics retailer..