The role of market orientation in developing and sustaining market relationships: an empirical study in Taiwan.
(2008)
Thesis
TING, S. 2008. The role of market orientation in developing and sustaining market relationships: an empirical study in Taiwan. Robert Gordon University, PhD thesis.
Significant work has taken place in the development of our understanding of business dyadic relationships but much work remains to be done in determining the antecedents, particularly our understanding of cultural contexts. This research aims to add... Read More about The role of market orientation in developing and sustaining market relationships: an empirical study in Taiwan..