All Outputs (2)

Bookselling culture and consumer behaviour: marketing strategies and responses in traditional and online environments. (2008)
Thesis
LAING, A.F. 2008. Bookselling culture and consumer behaviour: marketing strategies and responses in traditional and online environments. Robert Gordon University, PhD thesis.

This research examines the implementation of marketing both by chain and online booksellers, and consumer responses to this marketing and a reading of the current trade press revealed calls for research into consumer wants and needs (Watson, 2002; Ho... Read More about Bookselling culture and consumer behaviour: marketing strategies and responses in traditional and online environments..

An examination of development factors in the UK children's multimedia market. (2003)
Thesis
ANTHONEY, A.M. 2003. An examination of development factors in the UK children's multimedia market. Robert Gordon University, PhD thesis.

The project topic developed in early 1998 as it emerged that there was a need for research into the area of children's multimedia in the UK. Research by others into the area of `generic' multimedia, products and technology, had been ongoing since the... Read More about An examination of development factors in the UK children's multimedia market..