The lifecycle of a social media beauty trend and the impact of digital beauty-focused communities on consumers' body alteration behaviour.
(2025)
Thesis
UTI, T.O. 2025. The lifecycle of a social media beauty trend and the impact of digital beauty-focused communities on consumers body alteration behaviour. Robert Gordon University, PhD thesis. Hosted on OpenAIR [online]. Available from: https://doi.org/10.48526/rgu-wt-3027025
In the last decade especially, social media have established as both a breeding ground for beauty trends and a cultural meeting point for interactions with these trends. Beauty ideals have existed within human societies for centuries and the media ar... Read More about The lifecycle of a social media beauty trend and the impact of digital beauty-focused communities on consumers' body alteration behaviour..