All Outputs (3)

A continuum approach to lifestyle entrepreneurship. (2015)
Thesis
ALLARDYCE, S. 2015. A continuum approach to lifestyle entrepreneurship. Robert Gordon University, PhD thesis.

Recent years have witnessed an increased interest in small independently operated businesses with researchers expressing an interest in the manner in which the independent owner-operator is motivated to enter the market and their subsequent approach... Read More about A continuum approach to lifestyle entrepreneurship..

The influencing effect of socialization agents on male children's sportswear choice decisions: a study of 8-11 year old male reactions to mother versus peers. (2014)
Thesis
MACKIE, G. 2014. The influencing effect of socialization agents on male children's sportswear choice decisions: a study of 8-11 year old male reactions to mother versus peers. Robert Gordon University, PhD thesis.

Academics, educationalists and parents have all expressed increasing concern about targeting and marketing towards children, particularly to those within the age group of eight to thirteen, and identified as tweenagers. Through an analysis of the lit... Read More about The influencing effect of socialization agents on male children's sportswear choice decisions: a study of 8-11 year old male reactions to mother versus peers..

Factors impacting on technology acceptance for the micro/SME electronics retailer. (2007)
Thesis
CONNON, N.G. 2007. Factors impacting on technology acceptance for the micro/SME electronics retailer. Robert Gordon University, PhD thesis.

The UK micro/SME (known here as SME) retail sector is very important to the economic well being of the country. Its ability to generate jobs as well as income makes it a key part of the drive towards economic growth, and as such it is supported by go... Read More about Factors impacting on technology acceptance for the micro/SME electronics retailer..