Communication audits: building world class communication systems.
(2004)
Other
TOURISH, D. and HARGIE, O. 2004. Communication audits: building world class communication systems. In Oliver, S.M. (ed.) Handbook of corporate communication and public relations: pure and applied. London: Routledge, chapter 8, pages 131-144.
Effective internal communication is a vital pre-requisite for the functioning of all organisations. Yet it is a commonplace that communication is poor in most. Employees complain that they neither know nor understand corporate priorities, while frust... Read More about Communication audits: building world class communication systems..