I've got a feeling: the effect of haptic information on the preferred location of purchase of guitars and stringed wooden instruments.
(2017)
Thesis
PIRIE, E. 2017. I've got a feeling: the effect of haptic information on the preferred location of purchase of guitars and stringed wooden instruments. Robert Gordon University, PhD thesis.
This thesis develops technology adoption and sensory information literatures through an evaluation of antecedents to consumers purchase location intention of Musical Instruments (MI). With the unique factor of instrument heterogeneity MI e-retail sal... Read More about I've got a feeling: the effect of haptic information on the preferred location of purchase of guitars and stringed wooden instruments..