Outputs (4)

Exploring knowledge and perceptions of level learning outcomes and meta-skills in a creative business school context. (2024)
Journal Article
BREMNER, P.A.M., PIRIE, E., MARCELLA-HOOD, M. and SINGLETON, A. 2024. Exploring knowledge and perceptions of level learning outcomes and meta-skills in a creative business school context. GILE journal of skills development [online], 4(2), pages 3-18. https://doi.org/10.52398/gjsd.2024.v4.i2.pp3-18

Much has been written about the necessity for graduates to be aware of their skill set and transferability for the workplace. Degree programmes in Scotland have long relied on guidance from the Quality Assurance Agency (QAA) on the taxonomy or wordin... Read More about Exploring knowledge and perceptions of level learning outcomes and meta-skills in a creative business school context..

Augmenting sustainable fashion on Instagram. (2023)
Journal Article
MARCELLA-HOOD, M. 2023. Augmenting sustainable fashion on Instagram. Sustainability [online], 15(4), article number 3609. Available from: https://doi.org/10.3390/su15043609

Media discourse surrounding fashion and sustainability tends to be negative, emphasising the problems that exist across the various stages of the lifecycle of a garment. Although consumers are increasingly aware of at least some of the issues surroun... Read More about Augmenting sustainable fashion on Instagram..

The lifecycle of a social media beauty trend: a case study of the Instagram body. [Thesis] (2022)
Thesis
UTI, T.O. 2022. The lifecycle of a social media beauty trend: a case study of the Instagram body. Robert Gordon University, MPhil thesis. Hosted on OpenAIR [online]. Available from: https://doi.org/10.48526/rgu-wt-2071810

The study pursued the creation of a functional model of the typical lifecycle of a social media beauty trend. Within the fashion and consumer goods industries, lifecycle models already exist that explain the typical manifestations of products and tre... Read More about The lifecycle of a social media beauty trend: a case study of the Instagram body. [Thesis].

Purposive and non-purposive information behaviour on Instagram. (2022)
Journal Article
MARCELLA-HOOD, M. and MARCELLA, R. 2023. Purposive and non-purposive information behaviour on Instagram. Journal of librarianship and information science [online], 55(3), pages 634-657. Available from: https://doi.org/10.1177/09610006221097974

User information behaviour on Instagram was explored via 274 responses to an online survey. Instagram is recognised as a powerful visual platform and consistently reports high engagement statistics across its variety of users. Research on Instagram t... Read More about Purposive and non-purposive information behaviour on Instagram..