An interactive decision-making model of international postgraduate student course choice.
(2022)
Journal Article
MCNICHOLAS, C. and MARCELLA, R. [2022]. An interactive decision-making model of international postgraduate student course choice. Journal of marketing for higher education [online], Latest Articles. Available from: https://doi.org/10.1080/08841241.2022.2076276
This paper explores the decision-making process of international non-EU postgraduates when choosing a qualification from a UK business school and proposes a new model which reflects the iterative, cyclical and continuous nature of the process. The de... Read More about An interactive decision-making model of international postgraduate student course choice..