Designing for deeper audience engagement panel.

Anderson, Bissie; van der Nat, Renee; Roth, Christian; Ferrer-Conill, Raul; Albeanu, Catalina; Kwong, Robin; Steensen, Steen; Kulkarni, Shirish; Borges-Rey, Eddy; Appelgren, Ester

Abstract

The notion of engagement has evolved from the embodiment of civic involvement and political participation to a measurement of interactivity with digital journalistic products and a key performance indicator. This development, which we believe is far too reductionist (Steensen, Ferrer-Conill, and Peters, 2020) has its roots in the industry and it is closely followed by journalism studies scholarship. The proposed session seeks to challenge this perspective by problematizing and expanding the concept of "deep audience engagement", examining its dimensions and impact potential, and finding avenues for scholars and journalism practitioners working together towards more meaningful and relational engagement. To do so, this panel aims to foster a dialogue between journalism practitioners and academics in our shared goal to better understand, and improve, the relationship between journalism and audiences (and also between journalism research and practice).

Citation

ANDERSON, B., VAN DER NAT, R., ROTH, C., FERRER-CONILL, R., ALBEANU, C., KWONG, R., STEENSEN, S., KULKARNI, S., BORGES-REY, E., APPELGREN, E. 2022. Designing for deeper audience engagement panel. Presented at the 2020 ECREA (European Communication Research and Education Association) journalism conference (ECREA Journalism 2022) [online], 15-17 June 2022, Utrecht, Netherlands. Available from: https://web.archive.org/save/https://tinyurl.com/2cres4yt

• Presentation Conference Type: Conference Paper (unpublished)
• Conference Name: 2020 ECREA (European Communication Research and Education Association) journalism conference
• Conference Location: Utrecht, Netherlands
• Start Date: Jun 15, 2022
• End Date: Jun 17, 2022
• Deposit Date: Sep 14, 2022
• Publicly Available Date: Sep 14, 2023
• Keywords: Engagement; Civic involvement; Political participation; Digital journalism
• Public URL: https://rgu-repository.worktribe.com/output/1752899
• Publisher URL: https://web.archive.org/save/https://tinyurl.com/2cres4yt