Perception of young consumers on mobile phone applications in Malaysia.

Goi, Chai-Lee; Ng, Poh-Yen

Abstract

The main objective of this research is to explore the perception of young consumers on mobile applications in Malaysia. The perception of consumers on M-Commerce applications seems to be positive, especially communication, emergency, entertainment, content delivery and transaction. However, there is a less preference on location factor. The correlations for most of mobile applications are correlated and it is significant either at 0.01 or 0.05. The third finding shows that emergency, entertainment, content delivery, transaction and location have a positive impact on M-commerce. Finally, there is a need for service providers carefully take the needs and considerations of various users into account to provide better services and attract them to M-Commerce because this study found that the overall research model can be considered as not a perfect-fit model.

Citation

GOI, C.-L. and NG, P.-Y. 2011. Perception of young consumers on mobile phone applications in Malaysia. World applied sciences journal [online], 15(1), pages 47-55. Available from: https://www.idosi.org/wasj/wasj15(1)11/8.pdf

• Journal Article Type: Article
• Acceptance Date: Jan 31, 2011
• Online Publication Date: Nov 25, 2011
• Publication Date: Jan 31, 2011
• Deposit Date: Feb 17, 2023
• Publicly Available Date: Sep 22, 2023
• Journal: World Applied Sciences Journal
• Print ISSN: 1818-4952
• Electronic ISSN: 1991-6426
• Publisher: International Digital Organization for Scientific Information (IDOSI)
• Peer Reviewed: Peer Reviewed
• Volume: 15
• Issue: 1
• Pages: 47-55
• Keywords: M-commerce; Mobile phone applications; Malaysia
• Public URL: https://rgu-repository.worktribe.com/output/1888344
• Publisher URL: https://www.idosi.org/wasj/wasj15(1)2011.htm