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Sustainability integration in corporate environments.


Olushola Ajide

Chisa Onyejekwe


Corporate social responsibility (CSR) is the concept that companies should pursue a role in society that is above just profits. Companies are seen to be socially responsible when they align themselves with values such as: ethical values, accountability and transparency, adhere to legal requirements and overall respect for the communities in which they operate. (Carroll 1991; Visser 2006). Companies are under pressure to adapt to these values due to the increase in awareness of the negative impacts of organizations, for example on the ecosystem. Social responsibility of organizations comprises of economic, legal, ethical, and altruistic expectations that society has of organizations at any particular time (Carroll 1991). It is expected that this attitude should go beyond the occasional community service activity. Furthermore, CSR is supposed to be a corporate philosophy that drives strategic decision-making, partner selection, hiring practices and, consequently, firm reputation is crucial. For instance, a lack of sensitivity of reputational risk led to the Shell Brent Spar case in 1995 which affected the profits and reputation of the company in continental Europe (Zyglidopoulos 2002).

Start Date Jun 1, 2014
Publication Date Jan 1, 2016
Print ISSN 1753-6766
Electronic ISSN 1753-6774
Publisher Robert Gordon University
Series Title Aberdeen Business School working paper series
Series Number 9(1)
Series ISSN 1753-6774
Institution Citation AJIDE, O. and ONYEJEKWE, C. (eds.) 2016. Sustainability integration in corporate environments. Aberdeen Business School working paper series, 9(1): revised papers from the proceedings of the 2014 Robert Gordon University Institute for Management, Governance and Society (RGU IMAGES) research students conference, June 2014, Aberdeen, UK. Aberdeen: Robert Gordon University.
Keywords Corporate social responsibility; Sustainability; Oil and gas industry


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