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The use of the Internet by candidates as part of their campaign for election to the Scottish Parliament in 2003.

Marcella, Rita; Baxter, Graeme; Smith, Sandra

Authors

Rita Marcella

Graeme Baxter

Sandra Smith



Abstract

This paper reports the preliminary results of a study which investigated the use of information and communication technologies (ICTs) by political parties and individual candidates as part of their campaign for election to the Scottish Parliament. Two methodologies were used in gathering data. Firstly, a weekly survey of political Web sites was conducted in the four weeks preceding the Scottish Parliamentary election on 1st May 2003, with the content of the sites being analysed to measure activity. Secondly, a series of e-mail enquiries, based around significant issues, were directed at party Web sites and individual candidates in order to measure the extent of interaction, feedback and the creation of an ongoing relationship with enquirers.

Journal Article Type Article
Publication Date Apr 30, 2004
Journal Journal of systemics, cybernetics and informatics
Print ISSN 1690-4532
Electronic ISSN 1690-4524
Publisher International Institute of Informatics and Cybernetics
Peer Reviewed Peer Reviewed
Volume 2
Issue 2
Pages 54-59
Institution Citation MARCELLA, R., BAXTER, G. and SMITH, S. 2004. The use of the Internet by candidates as part of their campaign for election to the Scottish Parliament in 2003. Journal of systemics, cybernetics and informatics [online], 2(2), pages 54-59. Available from: http://www.iiisci.org/J...ext.asp?var=&id=P108958
Keywords Elections; Online campaigning; Scottish parliament
Publisher URL http://www.iiisci.org/Journal/SCI/FullText.asp?var=&id=P108958
Related Public URLs http://hdl.handle.net/10059/2507

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