Redefining the concept of social work/life balance.

Abstract

As we might have expected 30 years ago, the Internet, the proliferation of electronic means of communication and the advent of social media have revolutionised how we live life today. I can vividly remember giving a breakfast presentation then to a large audience of businessmen and women in which I'd been asked to talk about what the Internet might mean to them and their businesses in the future. I talked about the kinds of business that might proliferate in a virtual world and how online media could alter and improve business practices, such as marketing and communicating with suppliers. What I hadn't quite appreciated was the extent to which electronic media would blur the lines between work and social life - nor indeed the new forms of commerce that have emerged from online connectivity.