Being sorry and meaning it.

Marcella, Rita

Professor Rita Marcella r.c.marcella@rgu.ac.uk
Lecturer

There have been many high profile examples of companies getting it wrong when communicating with the world in the aftermath of a disaster.

MARCELLA, R. 2015. Being sorry and meaning it. Press and journal: business [online], 20 July 2015. Available from: https://www.pressandjournal.co.uk/fp/business/business-opinion/634950/rita-marcella-sorry-meaning/

Other Type	Newspaper Article
Online Publication Date	Jul 20, 2015
Publication Date	Jul 20, 2015
Deposit Date	Jan 17, 2017
Publicly Available Date	Jan 17, 2017
Publisher	Press and Journal
Keywords	Communication; Companies; Disasters; Crisis
Public URL	http://hdl.handle.net/10059/2101
Publisher URL	https://www.pressandjournal.co.uk/fp/business/business-opinion/634950/rita-marcella-sorry-meaning/