Being sorry and meaning it.
There have been many high profile examples of companies getting it wrong when communicating with the world in the aftermath of a disaster.
MARCELLA, R. 2015. Being sorry and meaning it. Press and journal: business [online], 20 July 2015. Available from: https://www.pressandjournal.co.uk/fp/business/business-opinion/634950/rita-marcella-sorry-meaning/
|Other Type||Newspaper Article|
|Online Publication Date||Jul 20, 2015|
|Publication Date||Jul 20, 2015|
|Deposit Date||Jan 17, 2017|
|Publicly Available Date||Jan 17, 2017|
|Publisher||Press and Journal|
|Keywords||Communication; Companies; Disasters; Crisis|
MARCELLA 2015 Being sorry and meaning it
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