Being sorry and meaning it.
There have been many high profile examples of companies getting it wrong when communicating with the world in the aftermath of a disaster.
|Other Type||Newspaper Article|
|Publication Date||Jul 20, 2015|
|Publisher||New Publisher Required|
|Institution Citation||MARCELLA, R. 2015. Being sorry and meaning it. Press and journal: business [online], 20 July 2015. Available from: https://www.pressandjou...marcella-sorry-meaning/|
|Keywords||Communication; Companies; Disasters; Crisis|
MARCELLA 2015 Being sorry and meaning it