Being sorry and meaning it.

Marcella, Rita

Abstract

There have been many high profile examples of companies getting it wrong when communicating with the world in the aftermath of a disaster.

Citation

MARCELLA, R. 2015. Being sorry and meaning it. Press and journal: business [online], 20 July 2015. Available from: https://www.pressandjournal.co.uk/fp/business/business-opinion/634950/rita-marcella-sorry-meaning/

• Online Publication Date: Jul 20, 2015
• Publication Date: Jul 20, 2015
• Deposit Date: Jan 17, 2017
• Publicly Available Date: Jan 17, 2017
• Publisher: Press and Journal
• Keywords: Communication; Companies; Disasters; Crisis
• Public URL: http://hdl.handle.net/10059/2101
• Publisher URL: https://www.pressandjournal.co.uk/fp/business/business-opinion/634950/rita-marcella-sorry-meaning/
• Contract Date: Jan 17, 2017