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Being sorry and meaning it.

Marcella, Rita


Rita Marcella


There have been many high profile examples of companies getting it wrong when communicating with the world in the aftermath of a disaster.

Other Type Newspaper Article
Publication Date Jul 20, 2015
Publisher Press and Journal
Institution Citation MARCELLA, R. 2015. Being sorry and meaning it. Press and journal: business [online], 20 July 2015. Available from: https://www.pressandjou...marcella-sorry-meaning/
Keywords Communication; Companies; Disasters; Crisis
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