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A case study of Facebook use: outlining a multi-layer strategy for higher education.

Menzies, Rachel; Petrie, Karen; Zarb, Mark


Rachel Menzies

Karen Petrie


Many students are looking to appropriate social networking sites, amongst them, Facebook, to enhance their learning experience. A growing body of literature reports on the motivation of students and staff to engage with Facebook as a learning platform as well as mapping such activities to pedagogy and curricula. This paper presents student opinions of the use of a Facebook strategy within higher education through the use of focus groups. Results show that the Facebook strategy is useful in promoting collaborative learning alongside the face-to-face delivery of content. Participants rebuked the perceived blurring of educational and social purposes, which is prevalent in the literature, with the current structure allowing a clear divide between their different uses of the site. The development of further guidelines for the use of Facebook for education is encouraged and recommendations are provided.


MENZIES, R., PETRIE, K. and ZARB, M. 2017. A case study of Facebook use: outlining a multi-layer strategy for higher education. Education and information technologies [online], 22(1), pages 39-53. Available from:

Journal Article Type Article
Acceptance Date Sep 9, 2015
Online Publication Date Sep 9, 2015
Publication Date Jan 31, 2017
Deposit Date Mar 13, 2017
Publicly Available Date Mar 13, 2017
Journal Education and information technologies
Print ISSN 1360-2357
Electronic ISSN 1573-7608
Publisher Springer
Peer Reviewed Peer Reviewed
Volume 22
Issue 1
Pages 39-53
Keywords Facebook; Communication; Online; Student collaboration; Social networking; Education
Public URL


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