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A case study of Facebook use: outlining a multi-layer strategy for higher education.

Menzies, Rachel; Petrie, Karen; Zarb, Mark


Rachel Menzies

Karen Petrie

Mark Zarb


Facebook is one of the largest social networking sites, with over 1.23 billion users. Many students use Facebook as a platform to enhance their learning experience. A growing body of literature reports on the motivation of students and staff to engage with Facebook as a learning platform as well as mapping such activities to pedagogy and curricula. This paper outlines a Facebook strategy that has been embraced by the student body. Focus groups investigated the use of Facebook, which closely maps to the curriculum. Results show that the Facebook strategy is useful in promoting collaborative learning alongside the face-to-face delivery of content. Participants rebuked the perceived blurring of educational and social purposes, which is prevalent in the literature, with the current structure allowing a clear divide between their different uses of Facebook. The development of further guidelines for the use of Facebook for education is encouraged and recommendations are provided.

Journal Article Type Article
Publication Date Jan 31, 2017
Journal Education and information technologies
Print ISSN 1360-2357
Electronic ISSN 1573-7608
Publisher Springer (part of Springer Nature)
Peer Reviewed Peer Reviewed
Volume 22
Issue 1
Pages 39-53
Institution Citation MENZIES, R., PETRIE, K. and ZARB, M. 2017. A case study of Facebook use: outlining a multi-layer strategy for higher education. Education and information technologies [online], 22(1), pages 39-53. Available from:
Keywords Facebook; Communication; Online; Student collaboration; Social networking; Education


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