Skip to main content

Research Repository

See what's under the surface

Advanced Search

Goin' Holyrood?

Baxter, Graeme; Marcella, Rita; Chapman, Denise; Fraser, Alan


Graeme Baxter

Rita Marcella

Denise Chapman

Alan Fraser


This paper reports the results of a study of voters' online behaviour conducted during the 2011 Scottish Parliamentary election campaign. Here, 64 citizens of Aberdeen, North-east Scotland, were observed and questioned while they searched for, browsed and used information on the websites of political parties and candidates standing for election to the Scottish Parliament. While online campaign sites were generally regarded as serving a useful purpose, as being easy to use and understand, relatively interesting and likely to be visited again, there was very little evidence in this study to indicate that they had any significant impact on voting behaviour during the 2011 Scottish campaign. Rather, the participants' comments suggest that more traditional information sources, particularly print and broadcast media, coupled with long-established campaign techniques, such as leaflet deliveries and door knocking, continue to be more influential in determining voters' democratic choices.

Journal Article Type Conference Paper
Start Date Aug 30, 2012
Publication Date Apr 9, 2013
Journal Procedia: social and behavioral sciences
Print ISSN 1877-0428
Publisher Elsevier
Peer Reviewed Peer Reviewed
Volume 73
Pages 209-216
Institution Citation BAXTER, G., MARCELLA, R., CHAPMAN, D. and FRASER, A. 2013. Goin' Holyrood? A study of voters' online information behaviour when using parties' and candidates' websites during the 2011 Scottish Parliament election campaign. Procedia: social and behavioral sciences [online], 73: proceedings of the 2nd International conference on integrated information (IC-ININFO 2012), 30 August - 3 September 2012, Budapest, Hungary, pages 209-216. Available from:
Keywords Information behaviour; Voters; Internet; Social media; Political parties; Candidates; Elections; Campaigns; Scotland
Related Public URLs


You might also like

Downloadable Citations