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Social media in construction: an exploratory case study.

Perera, Srinath; Victoria, Michele; Brand, Samuel


Srinath Perera

Samuel Brand


Srinath Perera

Bingunath Ingirige

Kirti Ruikar

Esther Obonyo


Social media are considered as powerful tools to inuence people as well as businesses in a short time span. Therefore, systematic use of social media in a business environment can bring greater benets in no time. However, there are opposing views and criticisms around social media implementation within businesses. Nevertheless, many businesses are now active in social media platforms as means of marketing, recruiting people, improving brand image and so on. Yet, there are issues in implementing social media in a business environment as it involves devising proper guidelines and protocols for its usage and effective communication to the employees of the organisation. This becomes more complicated in the case of construction industry as it is fragmented and the industry is distinctly different compared to other industries. Therefore, this paper presents an exploratory study of a construction organisation in term of its social media implementation and use. It mainly focuses on the types of social media platforms used for personal, business and career development purposes; usage policy of the organisation; level of integration with business goals; signi- cance of social media on various branches of business and barriers in implementation.


PERERA, S., VICTORIA, M. and BRAND, S. 2017. Social media in construction: an exploratory case study. In Perera, S., Ingirige, B., Ruikar, K. and Obonyo, E. (eds.) Advances in construction ICT and e-business. London: Routledge [online], chapter 16, pages 376-403. Available from:

Online Publication Date May 5, 2017
Publication Date May 5, 2017
Deposit Date Jan 15, 2018
Publicly Available Date Nov 6, 2018
Publisher Taylor & Francis (Routledge)
Pages 376-403
Book Title Advances in construction ICT and e-business
Chapter Number Chapter 16
Keywords Social media Business; Construction industry; Marketing; Recruiting; Brand image; Guidelines; Protocols
Public URL
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