Alistair R. Anderson
The entrepreneur as hero and jester: enacting the entrepreneurial discourse.
Anderson, Alistair R.; Warren, Lorraine
Employing a social construction perspective, we argue that entrepreneurs are uniquely empowered by entrepreneurial discourse to bring about creative destruction. Analysis of the representation of entrepreneurship in the media suggests that entrepreneurs have a distinctive presence in society that is shaped by cultural norms and expectations. These images create and present an entrepreneurial identity. Yet identity has two facets; the general, identified as what but also a distinctive individual identity as who. We explore the identity play of one flamboyant entrepreneur, Michael OLeary, to show how he deploys the rhetoric and rationality of the entrepreneurial discourse but shapes it through emotional games to establish his unique entrepreneurial identity. We find that strong evidence that entrepreneurs are cultural stereotypical and that this is amplified by the press. But we also found how OLeary employed this typification to engage with the rational and the emotional. We explain how this is used for strategic advantage.
ANDERSON, A.R. and WARREN, L. 2011. The entrepreneur as hero and jester: enacting the entrepreneurial discourse. International small business journal: researching entrepreneurship [online], 29(6), pages 589-609. Available from: https://doi.org/10.1177/0266242611416417
|Journal Article Type||Article|
|Acceptance Date||Aug 16, 2011|
|Online Publication Date||Aug 16, 2011|
|Publication Date||Dec 31, 2011|
|Deposit Date||Aug 2, 2012|
|Publicly Available Date||Aug 2, 2012|
|Journal||International small business journal: researching entrepreneurship|
|Peer Reviewed||Peer Reviewed|
|Keywords||Entrepreneur; Discourse; Narrative; Entrepreneurial identity; Media; Creative destruction|
ANDERSON 2011 Entrepreneur as hero
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