Skip to main content

Research Repository

Advanced Search

The entrepreneur as hero and jester: enacting the entrepreneurial discourse.

Anderson, Alistair R.; Warren, Lorraine

Authors

Alistair R. Anderson

Lorraine Warren



Abstract

Employing a social construction perspective, we argue that entrepreneurs are uniquely empowered by entrepreneurial discourse to bring about creative destruction. Analysis of the representation of entrepreneurship in the media suggests that entrepreneurs have a distinctive presence in society that is shaped by cultural norms and expectations. These images create and present an entrepreneurial identity. Yet identity has two facets; the general, identified as what but also a distinctive individual identity as who. We explore the identity play of one flamboyant entrepreneur, Michael OLeary, to show how he deploys the rhetoric and rationality of the entrepreneurial discourse but shapes it through emotional games to establish his unique entrepreneurial identity. We find that strong evidence that entrepreneurs are cultural stereotypical and that this is amplified by the press. But we also found how OLeary employed this typification to engage with the rational and the emotional. We explain how this is used for strategic advantage.

Citation

ANDERSON, A.R. and WARREN, L. 2011. The entrepreneur as hero and jester: enacting the entrepreneurial discourse. International small business journal: researching entrepreneurship [online], 29(6), pages 589-609. Available from: https://doi.org/10.1177/0266242611416417

Journal Article Type Article
Acceptance Date Aug 16, 2011
Online Publication Date Aug 16, 2011
Publication Date Dec 31, 2011
Deposit Date Aug 2, 2012
Publicly Available Date Aug 2, 2012
Journal International small business journal: researching entrepreneurship
Print ISSN 0266-2426
Electronic ISSN 1741-2870
Publisher SAGE Publications
Peer Reviewed Peer Reviewed
Volume 29
Issue 6
Pages 589-609
DOI https://doi.org/10.1177/0266242611416417
Keywords Entrepreneur; Discourse; Narrative; Entrepreneurial identity; Media; Creative destruction
Public URL http://hdl.handle.net/10059/743

Files





Downloadable Citations