Online parliamentary election campaigns in Scotland: a decade of research.

Baxter, Graeme; Marcella, Rita

Abstract

Over the last ten years, the authors have conducted a series of investigations into the use of the Internet by political parties and individual candidates during parliamentary election campaigns in Scotland. These are the only such studies which have looked specifically at the Scottish political arena. This paper provides a longitudinal overview of the results of these studies, and reflects on how new technologies have been adopted by political actors in Scotland in an effort to disseminate information to, and engage with, potential voters.

Citation

BAXTER, G. and MARCELLA, R. 2013. Online parliamentary election campaigns in Scotland: a decade of research. eJournal of eDemocracy and open government [online], 5(2), pages 107-127. Available from: https://doi.org/10.29379/jedem.v5i2.210

• Journal Article Type: Article
• Acceptance Date: Dec 15, 2013
• Online Publication Date: Dec 15, 2013
• Publication Date: Dec 31, 2013
• Deposit Date: Mar 20, 2014
• Publicly Available Date: Mar 20, 2014
• Journal: eJournal of eDemocracy and open government
• Print ISSN: 2075-9517
• Publisher: Danube University Krems. Department for E-Governance and Administration
• Peer Reviewed: Peer Reviewed
• Volume: 5
• Issue: 2
• Pages: 107-127
• DOI: https://doi.org/10.29379/jedem.v5i2.210
• Keywords: Internet; Social media; Elections; Campaigns; Political parties; Candidates; Scotland
• Public URL: http://hdl.handle.net/10059/957
• Related Public URLs: http://hdl.handle.net/10059/1905