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The use of photo elicitation to explore the role of the main street in Kirkwall in sustaining cultural identity, community, and a sense of place.

Baxter, Graeme; Cooper, Katie; Gray, David; Reid, Peter; Vergunst, Jo; Williams, Dorothy

Authors

Graeme Baxter

Katie Cooper

Jo Vergunst

Dorothy Williams



Abstract

This paper explores the value of photo elicitation as a method for investigating the role played by small town main streets in Scottish island communities in sustaining cultural identity, community, and a sense of place. In particular, it critically evaluates the photo elicitation techniques used during a multidisciplinary pilot study, conducted in Kirkwall, Orkney, in 2010. A number of techniques were used, including a photographic exhibition, discussion groups, extended face-to-face interviews, and the creation of a special Facebook page. Throughout all approaches, participants were presented with old and current photographs of the main street, together with some novel merged images combining both historical and contemporary views. These elicitation techniques proved successful in obtaining rich, detailed, qualitative data from 164 informants, who each shared their personal memories and perceptions of the social and cultural role of the Kirkwall main street. Indeed, the very process of identifying familiar buildings, landmarks and faces from photographs (both past and present) appeared to reinforce the participants cultural identity.

Citation

BAXTER, G., COOPER, K., GRAY, D., REID, P.H, VERGUNST, J. and WILLIAMS, D. 2015. The use of photo elicitation to explore the role of the main street in Kirkwall in sustaining cultural identity, community, and a sense of place. Aberdeen Business School working paper series, 8(1).

Publicly Available Date Nov 30, -0001
Series Title Aberdeen Business School working paper series
Series Number 8(1)
Series ISSN 1753-6766 ; 1753-6774
Keywords Kirkwall; Main street; Photo elicitation; Photo interviewing; Scotland
Public URL http://hdl.handle.net/10059/1185

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BAXTER 2015 The use of photo elicitation (1.1 Mb)
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Publisher Licence URL
https://creativecommons.org/licenses/by-nc-nd/4.0/





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