The world is flat: an intercultural experiential exercise in business communication.

Luck, Susan; Barbosa, Belem; Crawford, Izzy; Swartz, Stephanie

Abstract

In 2016, the Fortune 500 earned two-thirds of the US GDP and 37% of the global GDP, with 28 trillion in revenue and 1.5 billion in profits. These companies employ 67 million people in 34 countries. To compete and be successful in these world business, no matter at what level of employment, employees need intercultural communication competency skills. Groups of students in Germany, Scotland, Portugal and the US choose a company, then analyzed its online presence. However, the real leaning outcome of this task was to learn to communicate with people from another culture.

Citation

LUCK, S., BARBOSA, B., CRAWFORD, I. and SWARTZ, S. 2018. The world is flat: an intercultural experiential exercise in business communication. Presented at the 5th Annual interdisciplinary symposium: a teaching and research conference for free market intellectuals and academic diversity in higher education, 16 March 2018, Myrtle Beach, USA.

• Presentation Conference Type: Presentation / Talk
• Conference Name: 5th Annual interdisciplinary symposium: a teaching and research conference for free market intellectuals and academic diversity in higher education
• Start Date: Mar 16, 2018
• Deposit Date: Jul 22, 2019
• Publicly Available Date: Jul 22, 2019
• Peer Reviewed: Peer Reviewed
• Keywords: Intercultural experiential; Business communication; Intercultural competencies; Team project management skills; Communication challenges
• Public URL: https://rgu-repository.worktribe.com/output/323751