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Instagram versus reality: the design and use of self-curated photo elicitation in a study exploring the construction of Scottish identity amongst personal style influencers on Instagram.

Marcella-Hood, Madeleine

Authors

Madeleine Marcella-Hood



Abstract

This paper evaluates the use of self-curated photo elicitation as a new method for exploring self-identity by reflecting on its design and use in a study of Scottish identity. The approach builds on the work of others in the fields of visual analysis and interpretative phenomenological analysis (IPA). Participants were style influencers who were asked to select and discuss a sample of their own Instagram posts that they felt represented their Scottish identity. The approach enabled deep and meaningful engagement with research participants and encouraged further revelations through asking them to reflect on how they went about choosing their posts. Participants spoke passionately and at length about the story behind these and began to understand more about themselves in doing so. Recommendations are made as to how self-curated photo elicitation could be used in future. It is proposed that this method is particularly adaptable to IPA research and studies of self-identity.

Journal Article Type Article
Journal Qualitative research
Print ISSN 1468-7941
Electronic ISSN 1741-3109
Publisher SAGE Publications
Peer Reviewed Peer Reviewed
Institution Citation MARCELLA-HOOD, M. [2020]. Instagram versus reality: the design and use of self-curated photo elicitation in a study exploring the construction of Scottish identity amongst personal style influencers on Instagram. Qualitative research [online], Online First. Available from: https://doi.org/10.1177/1468794120934404
DOI https://doi.org/10.1177/1468794120934404
Keywords Scottish; Identity; Fashion; Photo; Elicitation; IPA; Self-curated; Style; Scotland

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