Dr Madeleine Marcella-Hood m.marcella-hood@rgu.ac.uk
Senior Lecturer
Instagram versus reality: the design and use of self-curated photo elicitation in a study exploring the construction of Scottish identity amongst personal style influencers on Instagram.
Marcella-Hood, Madeleine
Authors
Abstract
This paper evaluates the use of self-curated photo elicitation as a new method for exploring self-identity by reflecting on its design and use in a study of Scottish identity. The approach builds on the work of others in the fields of visual analysis and interpretative phenomenological analysis (IPA). Participants were style influencers who were asked to select and discuss a sample of their own Instagram posts that they felt represented their Scottish identity. The approach enabled deep and meaningful engagement with research participants and encouraged further revelations through asking them to reflect on how they went about choosing their posts. Participants spoke passionately and at length about the story behind these and began to understand more about themselves in doing so. Recommendations are made as to how self-curated photo elicitation could be used in future. It is proposed that this method is particularly adaptable to IPA research and studies of self-identity.
Citation
MARCELLA-HOOD, M. 2021. Instagram versus reality: the design and use of self-curated photo elicitation in a study exploring the construction of Scottish identity amongst personal style influencers on Instagram. Qualitative research [online], 21(6), pages 865-889. Available from: https://doi.org/10.1177/1468794120934404
| Journal Article Type | Article |
|---|---|
| Acceptance Date | May 22, 2020 |
| Online Publication Date | Jun 26, 2020 |
| Publication Date | Dec 31, 2021 |
| Deposit Date | Jun 29, 2020 |
| Publicly Available Date | Jun 29, 2020 |
| Journal | Qualitative research |
| Print ISSN | 1468-7941 |
| Electronic ISSN | 1741-3109 |
| Publisher | SAGE Publications |
| Peer Reviewed | Peer Reviewed |
| Volume | 21 |
| Issue | 6 |
| Pages | 865-889 |
| DOI | https://doi.org/10.1177/1468794120934404 |
| Keywords | Scottish; Identity; Fashion; Photo; Elicitation; IPA; Self-curated; Style; Scotland |
| Public URL | https://rgu-repository.worktribe.com/output/940083 |
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Publisher Licence URL
https://creativecommons.org/licenses/by-nc/4.0/
Copyright Statement
© The Author(s) 2020. This article is distributed under the terms of the Creative Commons Attribution-Non Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access pages (https://us.sagepub.com/en-us/nam/open-access-at-sage).
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