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Dr Madeleine Marcella-Hood

Post Nominals PhD, MSc, PG Cert, BA (Hons)
Biography Madeleine is a lecturer within the School of Creative and Cultural Business at Robert Gordon University in Aberdeen, Scotland. She is head of Stage 1 BA (Hons) Fashion Management and teaches a range of subjects including fashion business, communication and creative project management.

Madeleine's main research interests centre around fashion and its impact on contemporary culture and identity, for example in her home context of Scotland and also in the digital world through social media platforms.

Madeleine completed her PhD thesis in 2019 entitled 'Scottish style: the construction of Scottish identity amongst fashion and style influencers on Instagram' and was awarded an IFFTI initiative award for this research as part of their 2019 conference proceedings.
Research Interests Fashion communication and identity
Social media and influence
Scottish fashion
Cultural identity and place
Teaching and Learning Fashion business
Fashion communication and influence
Creative industries
Project management