Womenswear well-being warriors: a content analysis of female-targeted activewear brands on Instagram.
(2020)
Presentation / Conference
CROSS, K. 2020. Womenswear well-being warriors: a content analysis of female-targeted activewear brands on Instagram. In Palomo-Lovinski, N. (ed.) Between individual and society: social justice through fashion; paper and creative presentations of the 22nd International Foundation of Fashion Technology Institutes (IFFTI 2020), 24-27 March 2020, [virtual conference]. Kent, OH: Kent State University [online]. Available from: https://oaks.kent.edu/i...ear-well-being-warriors
In contemporary Western society, people are increasingly focused on well-being, with national well-being statistics reported by numerous developed economies. Wellness is now a consumer mindset, which has gone beyond a trend and become a lifestyle, de... Read More about Womenswear well-being warriors: a content analysis of female-targeted activewear brands on Instagram..