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Womenswear well-being warriors: a content analysis of female-targeted activewear brands on Instagram. (2020)
Presentation / Conference
CROSS, K. 2020. Womenswear well-being warriors: a content analysis of female-targeted activewear brands on Instagram. In Palomo-Lovinski, N. (ed.) Between individual and society: social justice through fashion; paper and creative presentations of the 22nd International Foundation of Fashion Technology Institutes (IFFTI 2020), 24-27 March 2020, [virtual conference]. Kent, OH: Kent State University [online]. Available from: https://oaks.kent.edu/i...ear-well-being-warriors

In contemporary Western society, people are increasingly focused on well-being, with national well-being statistics reported by numerous developed economies. Wellness is now a consumer mindset, which has gone beyond a trend and become a lifestyle, de... Read More about Womenswear well-being warriors: a content analysis of female-targeted activewear brands on Instagram..

Comfort in clothing: fashion actors and victims. (2019)
Conference Proceeding
CROSS, K. 2019. Comfort in clothing: fashion actors and victims. In Miller, M. (ed.). Fashion: ID; proceedings of 21st International Foundation of Fashion Technology Institute (IFFTI) 2019 conference: fashion ID (IFFTI 2019), 8-12 April 2019, Manchester, UK. Manchester: Manchester Metropolitan University [online], pages 284-297. Available from: http://fashioninstitute.../ifftipapers/paper-168/

Fashion psychology is an emerging discipline, recognising the potential of clothing to enhance well-being in an era when mental health issues are increasing in the Western world. Well-being is important to the individual and on a wider societal leve... Read More about Comfort in clothing: fashion actors and victims..