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Gift giving to children at Christmas and birthdays. (2008)
Presentation / Conference
BREMNER, P. 2008. Gift giving to children at Christmas and birthdays. Presented at the 2008 Annual conference of the Academy of Marketing (AM2008): reflective marketing in a material world, 8-10 July 2008, Aberdeen, UK.

This paper explores gift giving of toys to children at Christmas and Birthdays and their perception of the gift giver. Three areas are discussed; gift giving, the methodological approach and the results and conclusions. Gift giving is an historical c... Read More about Gift giving to children at Christmas and birthdays..

Bookselling culture and consumer behaviour: marketing strategies and responses in traditional and online environments. (2008)
Thesis
LAING, A.F. 2008. Bookselling culture and consumer behaviour: marketing strategies and responses in traditional and online environments. Robert Gordon University, PhD thesis.

This research examines the implementation of marketing both by chain and online booksellers, and consumer responses to this marketing and a reading of the current trade press revealed calls for research into consumer wants and needs (Watson, 2002; Ho... Read More about Bookselling culture and consumer behaviour: marketing strategies and responses in traditional and online environments..

Impulse shopping in convenience stores does gender make a difference? (2006)
Conference Proceeding
BREMNER, P.A.M., HAMILTON, M. and MCLENNAN, K. 2006. Impulse shopping in convenience stores does gender make a difference? In Proceedings of the 12th European Institute of retailing and Service Studies (EIRASS) conference: recent advances in retailing and services sciences, 9-12 July 2006, Budapest, Hungary. Eindhoven: European Institute of Retailing and Services Studies.

The paper explores the phenomenon of impulse purchasing, which accounts for a growing proportion of total retail spend. The study investigates whether males and females act differently in respect of impulse purchasing. Impulse purchasing has been pre... Read More about Impulse shopping in convenience stores does gender make a difference?.

Are we being served? (2001)
Presentation / Conference
BREMNER, P.A.M. and FREATHY, P. 2001. Are we being served? Consumer versus retailers perceptions of customer service expectations within selected menswear stores. Presented at the 11th International European Association for Education and Research in Commercial Distribution (EAERCD) conference 2001 (EAERCD 2001), 27-29 June 2001, Tilburg, Netherlands.

This paper examines the mismatch between consumer and retailer perceptions of customer service and its potential impact on customer satisfaction. Having examined the main influences and themes from primary research this paper attempts to suggest that... Read More about Are we being served?.