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A framework for understanding the evolution of relationship quality and the customer relationship development process. (2016)
Journal Article
ATOROUGH, P. and SALEM, H. 2016. A framework for understanding the evolution of relationship quality and the customer relationship development process. Journal of financial services marketing [online], 21(4), pages 267-283. Available from: https://doi.org/10.1057/s41264-016-0008-z

This paper attempts to develop and empirically test a conceptual model of relationship quality (RQ) in the financial sector from the perspective of the individual consumer (B2C). Based on a review of RQ research, the paper proposes a model of RQ from... Read More about A framework for understanding the evolution of relationship quality and the customer relationship development process..

The relationship between regulatory focus and online shopping: perceived risk, affect, and consumers' response to online marketing. (2012)
Journal Article
ATOROUGH, P. and DONALDSON, B. 2012. The relationship between regulatory focus and online shopping: perceived risk, affect, and consumers' response to online marketing. International journal of internet marketing and advertising [online], 7(4), pages 333-358. Available from: https://doi.org/10.1504/IJIMA.2012.051615

Regulatory focus theory (RTF) has demonstrated that individuals can be distinguished on the basis of two independent structures of strategic inclination and orientation in the pursuit of goals: promotion focus - which emphasises the presence of posit... Read More about The relationship between regulatory focus and online shopping: perceived risk, affect, and consumers' response to online marketing..

The politics of destination marketing: assessing stakeholder interaction choice orientations toward a DMO formation, using the Thomas-Kilmann Conflict Mode Instrument. (2012)
Journal Article
ATOROUGH, P. and MARTIN, A. 2012. The politics of destination marketing: assessing stakeholder interaction choice orientations toward a DMO formation, using the Thomas-Kilmann Conflict Mode Instrument. Journal of place management and development [online], 5(1), pages 35-55. Available from: https://doi.org/10.1108/17538331211209031

Purpose “ Destination Management Organisations (DMOs) are very much a part of the Scottish tourism landscape in 2011. Some regional tourism stakeholders have created DMOs to manage their respective regional attractions, but until now, this has not be... Read More about The politics of destination marketing: assessing stakeholder interaction choice orientations toward a DMO formation, using the Thomas-Kilmann Conflict Mode Instrument..

Can regulatory focus help explain why we shop differently online? (2011)
Journal Article
ATOROUGH, P. and DONALDSON, B. 2011. Can regulatory focus help explain why we shop differently online? A proposed model and research agenda. Contemporary management research [online], 7(3), pages 231-242. Available from: https://doi.org/10.7903/cmr.9568

As an important behavioral trait in consumer psychology, regulatory focus (RF) has been proven to describe and predict human behavior in numerous situations as it demonstrates that individuals can be distinguished according to two independent structu... Read More about Can regulatory focus help explain why we shop differently online?.