All Outputs (4)

Purposive and non-purposive information behaviour on Instagram. (2022)
Journal Article
MARCELLA-HOOD, M. and MARCELLA, R. 2023. Purposive and non-purposive information behaviour on Instagram. Journal of librarianship and information science [online], 55(3), pages 634-657. Available from: https://doi.org/10.1177/09610006221097974

User information behaviour on Instagram was explored via 274 responses to an online survey. Instagram is recognised as a powerful visual platform and consistently reports high engagement statistics across its variety of users. Research on Instagram t... Read More about Purposive and non-purposive information behaviour on Instagram..

Measure for measure: the economic and social value of creative and performing arts research in the UK. (2008)
Report
MARCELLA, R., MACDONALD, S. and BAXTER, G. 2008. Measure for measure: the economic and social value of creative and performing arts research in the UK. Aberdeen: Robert Gordon University.

This work is one of a series of 34 essays on the value of arts and humanities research, commissioned by the UK Arts and Humanities Research Council (AHRC) in 2008. This essay considers the economic and social value of creative and performing arts res... Read More about Measure for measure: the economic and social value of creative and performing arts research in the UK..

Bookselling culture and consumer behaviour: marketing strategies and responses in traditional and online environments. (2008)
Thesis
LAING, A.F. 2008. Bookselling culture and consumer behaviour: marketing strategies and responses in traditional and online environments. Robert Gordon University, PhD thesis.

This research examines the implementation of marketing both by chain and online booksellers, and consumer responses to this marketing and a reading of the current trade press revealed calls for research into consumer wants and needs (Watson, 2002; Ho... Read More about Bookselling culture and consumer behaviour: marketing strategies and responses in traditional and online environments..

Women in media and communication. (2005)
Report
MARCELLA, R., ILLINGWORTH, L., BAXTER, G. and SMITH, F. 2005. Women in media and communication. Aberdeen: Robert Gordon University.

This ESF funded project sought, by examining a particular sector in depth, to improve understanding of best practice in implementing active gender equality policies from the perspective both of companies and the women they employ. Overall the project... Read More about Women in media and communication..