Focus group discussions.
(2017)
Book Chapter
GAMMIE, E., HAMILTON, S. and GILCHRIST, V. 2017. Focus group discussions. In Hoque, Z., Parker, L.D., Covaleski, M.A. and Haynes, K. (eds.) The Routledge companion to qualitative accounting research methods. Abingdon: Routledge [online], chapter 22, pages 372-286. Available from: https://tinyurl.com/bdkypbbm
This chapter provides an overview of focus group discussions as a research method. Using illustrative examples, the chapter discusses the appropriateness of the technique for accounting research. The chapter then highlights both the strengths and dra... Read More about Focus group discussions..