Periphery? What periphery? Marketing to a state of mind.
(2001)
Journal Article
ANDERSON, A.R., JACK, S.L. and MCAULEY, S. 2001. Periphery? What periphery? Marketing to a state of mind. Irish marketing review [online], 14(1), pages 26-34. Available from: https://doi.org/10.21427/D7DN1V
Businesses, especially small business, which are located in the periphery are traditionally viewed as being disadvantaged. The condition of peripherality is viewed as creating disadvantage in terms of limited customer base, distance from markets and... Read More about Periphery? What periphery? Marketing to a state of mind..