Perception of young consumers on mobile phone applications in Malaysia.
(2011)
Journal Article
GOI, C.-L. and NG, P.-Y. 2011. Perception of young consumers on mobile phone applications in Malaysia. World applied sciences journal [online], 15(1), pages 47-55. Available from: https://www.idosi.org/wasj/wasj15(1)11/8.pdf
The main objective of this research is to explore the perception of young consumers on mobile applications in Malaysia. The perception of consumers on M-Commerce applications seems to be positive, especially communication, emergency, entertainment, c... Read More about Perception of young consumers on mobile phone applications in Malaysia..