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All Outputs (3)

Exploring knowledge and perceptions of level learning outcomes and meta-skills in a creative business school context. (2024)
Journal Article
BREMNER, P.A.M., PIRIE, E., MARCELLA-HOOD, M. and SINGLETON, A. 2024. Exploring knowledge and perceptions of level learning outcomes and meta-skills in a creative business school context. GILE journal of skills development [online], 4(2), pages 3-18. https://doi.org/10.52398/gjsd.2024.v4.i2.pp3-18

Much has been written about the necessity for graduates to be aware of their skill set and transferability for the workplace. Degree programmes in Scotland have long relied on guidance from the Quality Assurance Agency (QAA) on the taxonomy or wordin... Read More about Exploring knowledge and perceptions of level learning outcomes and meta-skills in a creative business school context..

An exploration into users' engagement with nostalgia content on Instagram. (2023)
Presentation / Conference Contribution
MARCELLA-HOOD, M. and THORNTON, S. 2023. An exploration into users' engagement with nostalgia content on Instagram. Presented at the 2023 Media, Communication and Cultural Studies Association conference (MeCCSA 2023), 4-6 September 2023, Glasgow, UK.

Visual social media platforms like Instagram are recognised as a mechanism through which individuals can capture, share, and preserve experiences. The ease through which these media can be accessed enables users to share and consume visual content co... Read More about An exploration into users' engagement with nostalgia content on Instagram..

An exploration of the extent to which project management tools and techniques can be applied across creative industries through a study of their application in the fashion industry in the North East of Scotland. (2014)
Journal Article
MARCELLA, M. and ROWLEY, S. 2015. An exploration of the extent to which project management tools and techniques can be applied across creative industries through a study of their application in the fashion industry in the North East of Scotland. International journal of project management [online], 33(4), pages 735-746. Available from: https://doi.org/10.1016/j.ijproman.2014.12.002

This exploratory research took the form of a qualitative study that aims to investigate the extent to which project management tools and techniques can be effectively applied across the creative industries through a study of their application in the... Read More about An exploration of the extent to which project management tools and techniques can be applied across creative industries through a study of their application in the fashion industry in the North East of Scotland..