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An exploration of the extent to which project management tools and techniques can be applied across creative industries through a study of their application in the fashion industry in the North East of Scotland.

Marcella, Madeleine; Rowley, Sheonagh

Authors

Madeleine Marcella

Sheonagh Rowley



Abstract

This exploratory research took the form of a qualitative study that aims to investigate the extent to which project management tools and techniques can be effectively applied across the creative industries through a study of their application in the fashion industry in the North East of Scotland. The research uncovered challenges which could influence the transferability of project management tools and techniques in more creative industries and these include: a need to be flexible and reactive; the importance of reflecting on success and lessons learnt; and a tension between the creative and analytical mindsets. Conclusions are drawn as to the pan industry value of project management tools and techniques and it is believed that these could be adapted and their value demonstrated better in the creative industries.

Journal Article Type Article
Publication Date May 1, 2015
Journal International journal of project management
Print ISSN 0263-7863
Electronic ISSN 1873-4634
Publisher Elsevier
Peer Reviewed Peer Reviewed
Volume 33
Issue 4
Pages 735-746
Institution Citation MARCELLA, M. and ROWLEY, S. 2015. An exploration of the extent to which project management tools and techniques can be applied across creative industries through a study of their application in the fashion industry in the North East of Scotland. International journal of project management [online], 33(4), pages 735-746. Available from: https://doi.org/10.1016/j.ijproman.2014.12.002
DOI https://doi.org/10.1016/j.ijproman.2014.12.002
Keywords Project management; Tools; Techniques; Body of knowledge; Creative industries; Fashion; SMEs; Creative mind-set; Analytical mind-set; Professionalism; Success criteria; Project planning; Continuous improvement

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