The devil is in the e-tale: form and structure in the entrepreneurial narrative.
(2004)
Book Chapter
SMITH, R. and ANDERSON, A.R. 2004. The devil is in the e-tale: form and structure in the entrepreneurial narrative. In Hjorth, D. and Steyaert, C. (eds.) Narrative and discursive approaches in entrepreneurship: a second movements in entrepreneurship book. Cheltenham: Edward Elgar, pages 125-143.
In this chapter we explore the genre of Entrepreneurial Tales, which we refer to as e-tales. The title is an obvious parody of the proverb, The devil is in the detail and reflects the power of entrepreneurial narratives, a power that stems from the n... Read More about The devil is in the e-tale: form and structure in the entrepreneurial narrative..