TOKONI UTI's Outputs (2)

The lifecycle of a social media beauty trend: a case study of the Instagram body. [Article] (2025)
Journal Article
UTI, T. and MARCELLA-HOOD, M. 2025. The lifecycle of a social media beauty trend: a case study of the Instagram body. Cogent arts and humanities [online], 12(1), article number 2472544. Available from: https://doi.org/10.1080/23311983.2025.2472544

This article explores the evolution of the Instagram body as an example of a social media beauty trend and theorises an updated lifecycle model to convey this phenomenon. The advent and evolution of social media has led to an online beauty culture an... Read More about The lifecycle of a social media beauty trend: a case study of the Instagram body. [Article].

The lifecycle of a social media beauty trend: a case study of the Instagram body. [Thesis] (2022)
Thesis
UTI, T.O. 2022. The lifecycle of a social media beauty trend: a case study of the Instagram body. Robert Gordon University, MPhil thesis. Hosted on OpenAIR [online]. Available from: https://doi.org/10.48526/rgu-wt-2071810

The study pursued the creation of a functional model of the typical lifecycle of a social media beauty trend. Within the fashion and consumer goods industries, lifecycle models already exist that explain the typical manifestations of products and tre... Read More about The lifecycle of a social media beauty trend: a case study of the Instagram body. [Thesis].