Creative practice, collaboration and industry engagement: the launch of the digital marketing subject discipline and the development of the "Inverted T Curriculum".
(2025)
Journal Article
PIRIE, E. and KEENAN, J. 2025. Creative practice, collaboration and industry engagement: the launch of the digital marketing subject discipline and the development of the "Inverted T Curriculum". Journal of perspectives in applied academic practice [online], 13(1), pages 250-265. Available from: https://doi.org/10.56433/6768gq50
This case study evaluates the 10-year evolution of the Digital Marketing subject discipline within Robert Gordon University (RGU), reflecting on how collaborative and creative practice was embedded throughout the subject area and beyond; the impact o... Read More about Creative practice, collaboration and industry engagement: the launch of the digital marketing subject discipline and the development of the "Inverted T Curriculum"..