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Dr Nicola Croxton


Nicola Croxton


Biography Dr. Nicola Croxton is a Lecturer in Management.
Research Interests Dr Croxton's research interests fall broadly in the area of strategic management, with a specific emphasis on the changing relationship between business and society. Her research takes a nonmarket approach and considers how the two central aspects of nonmarket strategy (i.e., corporate social responsibility and corporate political activity) affect how the modern business organization adapts its strategic outlook in a changing business environment.
More specifically, her research draws primarily on instrumental stakeholder theory to investigate how firms adapt their nonmarket strategies when exposed to corporate social irresponsibility, analysing its impact on financial and non-financial performance. By doing so, she aims to unravel how stakeholders can influence firms’ nonmarket strategies and potentially sanction them.
Teaching and Learning Nicola joined Aberdeen Business School in June 2021 and is part of the teaching team on Business Perspectives and Graduate Apprenticeship Business Environment.

Nicola is also involved in supervision of undergraduate and postgraduate students.